Scale & Scope
Smart selections in merchandise and staffing are driving Acorn Direct’s exponential growth rates.
By
Matt Griffin
and Catalog Success
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Do What No One Else Can
One of the reasons Acorn has been successful with video titles is the exclusive nature of the contracts on certain titles just after their release. This advantage is due to the relationships Acorn has established with video distribution companies such as U.K. broadcaster Carlton.
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