Scale & Scope
Smart selections in merchandise and staffing are driving Acorn Direct’s exponential growth rates.
By
Matt Griffin
and Catalog Success
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Locating merchandise with good margins certainly is important in her line of work, but when it comes down to it, Marron requires each item to have a specific reason for being in the catalog. The item must be unique and appeal to the intelligent core consumer who buys from the Acorn catalog, she notes.
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Matt Griffin
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