Smart selections in merchandise and staffing are driving Acorn Direct’s exponential growth rates.

By Matt Griffin and Catalog Success

Acorn Founder Pete Edwards, President Miguel Penella and Vice President of Merchandising Bonnie Marron talked with Catalog Success about how they were able to experience the kind of growth that makes other catalogers envious. The answer, it seems, is more closely tied to what they sell rather than how they sell it.