Smart selections in merchandise and staffing are driving Acorn Direct’s exponential growth rates.

By Matt Griffin and Catalog Success

Provide the Right Merchandise

Having worked first at Rivertown Trading and now for Acorn Direct, Bonnie Marron has a good idea of what her customers want.

“Everything in the catalog needs to have a story,” she says. She calls Acorn customers discriminating, and says they have a wry sense of humor and a desire for quality entertainment that’s so strong even the gifts they buy must possess an air of the extraordinary.