Scale & Scope
Smart selections in merchandise and staffing are driving Acorn Direct’s exponential growth rates.
By
Matt Griffin
and Catalog Success
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Provide the Right Merchandise
Having worked first at Rivertown Trading and now for Acorn Direct, Bonnie Marron has a good idea of what her customers want.
“Everything in the catalog needs to have a story,” she says. She calls Acorn customers discriminating, and says they have a wry sense of humor and a desire for quality entertainment that’s so strong even the gifts they buy must possess an air of the extraordinary.
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