Smart selections in merchandise and staffing are driving Acorn Direct’s exponential growth rates.

By Matt Griffin and Catalog Success

Reach Out to New Markets

But developing a solid and diversified product line was only part of the story behind its success. As noted earlier, Acorn executives had another thought in mind when they expanded their assortment. Video buyer lists weren’t performing as well as they’d like, so they had to find other means to acquire new customers.