'Smart Change' at ACCM

Throughout ACCM, I found other indications of “smart change.” There was a new willingness to talk much more openly about the challenges we're all facing. For example, in my session we discussed how sales for March 2009 and April 2009 seemed to be unlike previous years, one month greater than usual and one month less. Many folks spoke up because they'd observed the same unusual sales pattern, describing what they felt were the causes and how the pattern could be normalized for reporting.