'Smart Change' at ACCM

So what are some more smart changes? Fletcher defined a few: “Smart changes are things like leveraging your best-sellers by making sure they're in the best positions and have the best page placements, as well as making sure that your catalog is well-organized and easy to shop. Use cover lines and promotions. If you need inspiration, now is not the time to go out on a limb. If you can't afford to take a risk, examine what worked in the past and see if there's something you can bring back.”