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* me-too products
* not understanding your products’ benefits
* excessive backorders
* skimping on customer service.
I identified where smaller catalogers and multichannel merchants can compete with larger ones on a level playing field by delivering high quality products, having unique signature products, prospecting through co-op lists, and using multichannel synergies.
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- Companies:
- McIntyre Direct
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2015/07/S-McIntyreCropped.jpg&w=51&h=51&c=true)
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