Small vs. Large: How the Davids Can Play With the Goliaths

Also on the panel was Craig Bowen of GiftTree, a high-end gift basket multichannel marketer. He said success as a smaller player is all about attitude: Set high goals and act like a big guy, to become one. It starts with assembling a talented, competitive team that shares your values and work ethics, then putting the team first and owner’s profits second by sharing the rewards through promotions and great benefits.