Small vs. Large: How the Davids Can Play With the Goliaths

During a session I led at the ACCM conference last week in Boston on how smaller catalogers can compete with the “big guys,” Terry Powers and Mark Mackaman of ComputerGear, a 15-year-old cataloger of computer-related t-shirts, gifts and accessories, said their key to success is “unique product, unique product, unique product.” They emphasized the importance of protecting those products via copyrights, trademarks and patents.