Small Companies Outpace Big Box Retailers in Search Engine Marketing

Treadmills:
3 percent - big box retailers;
18.3 percent - independent merchants;
24.4 percent - manufacturers; and
32.9 percent - comparison or referral sites

Digital cameras:

8.7 percent - big box retailers;
12.7 percent - independent merchants;
8.7 percent - manufacturers; and
52.7 percent - comparison or referral sites