Small Companies Outpace Big Box Retailers in Search Engine Marketing

Watches:
2.5 percent of results - big box retailers;
40.8 percent - independent merchants;
11.7 percent - manufacturers; and
34.2 percent - comparison or referral sites

Strollers:
4.3 percent - big box retailers;
50.2 percent - independent merchants;
4.8 percent - manufacturers; and
35.4 percent - comparison or referral sites