Front-Runner
Slim-jim design, fresh creative approach and another catalog’s demise help awards cataloger Hodges Badge Co. sprint through tough times
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Joe Keenan
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Given the freedom to design the catalog as they saw fit, Brescia and her staff went to work. First on her agenda was conveying to customers the quality of Hodges’ products in the catalog. “We have the most beautiful products around,” Brescia says. “Our materials and how we produce these products … we really care about attention to detail.”
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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