Front-Runner
Slim-jim design, fresh creative approach and another catalog’s demise help awards cataloger Hodges Badge Co. sprint through tough times
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Joe Keenan
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“Being a small cataloger in a state where there aren’t a lot of catalogers left, one of the problems you have is finding outside talent,” Rick Hodges says. “Right after BlueSky’s demise, we talked to Jean to get her to come in. Thanks to that connection with Jean, we were able to access Gary for help with our database and list management, and Eileen for copywriting.”
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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