Sleep Country Breaks Down Resistance With Email Drip Campaign

The big call to action is a gray text box below the main message. It reminds the subscriber that they've been informed of the various sleep system components, and are now prepared to "create a better night's sleep" by actually going to a Sleep Country store.

As with all of its emails, the address of the nearest Sleep Country USA location (matched to the ZIP code provided during the email sign-up process) is shown in the upper right corner, with a small linked photo in the panel above the footer. So at any time, the prospect could have decided to buy. Maybe that's why an incentive was included here: a clickable link to a 30 percent off accessories coupon. Equipped with knowledge and that coupon, the last resistance just might fade away.