Slash Your Chargebacks

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Baxter says there are no statistics on how much these small steps can reduce a merchant’s chargeback ratios. But by his own estimates, merchants who implement these tactics cut their chargeback ratios by 50 to 60 percent.

*Set and maintain customer-service guidelines. To be sure, customers who were dissatisfied with the product or service they received are more likely to file for a chargeback, says Baxter. That’s why it makes sense to establish clearly stated customer-service guidelines—and then make those guidelines accessible and clearly understood by all of your customer service reps (CSRs).