Slash Your Chargebacks

Martin agrees, adding, “As a cataloger, you are, in essence, a repository for your customers’ credit card information. Guard it well.”

*Consider investing in technology to help detect fraud. For example, CyberSource Corp. offers to

e-merchants a fraud-detection scoring system based on behavorial and sales-pattern analysis. This means a customer order placed at 1 a.m. using a P.O. box as a shipping address would get a “high probability of fraud” score.