SkyMall: The Ultimate Catalog Business Model

But Worsley was moving merchandise. Carlson took notice. In 1991, Carlson approached Worsley, saying the arena was too small for two in-flight catalogs; would Worsley sell SkyMall? The answer was no. Would Carlson sell Giftmasters? Yes. Carlson decided it should not be in the catalog business and Worsley agreed to buy Giftmasters. In 1992, Worsley added five more airlines to his distribution network—American Airlines, US Air, Alaska Airlines, Aloha Airlines and Delta.