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Denny Hatch
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In addition, the Airphone concept did not live up to its promise. It was hard to hear over the whine of the engines; calling fees were exorbitant (even though orders to SkyMall were toll-free); and, frankly, people didn’t like screaming out their credit card numbers so that surrounding passengers could hear (and possibly steal) them.
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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