SkyMall: The Ultimate Catalog Business Model

The story was related to me by Christine A. Aguilera, SkyMall’s savvy executive vice president, who came over from the law firm that represented SkyMall in its IPO. Bob Worsley, from Boise, ID, with a degree from Brigham Young University, fully expected to follow in his father’s footsteps as an accountant, Aguilera says. But after laboring in the Phoenix office of Price Waterhouse, Worsley quit to form his own business supplying CFOs to small companies on a timeshare basis. The concept was successful, but after several years it became obvious no dramatic growth was possible with a business that billed by the hour. The path to real wealth is through a business that can be leveraged.