SkyMall: The Ultimate Catalog Business Model

By Denny Hatch

SkyMall is one of a kind—a brilliant win-win-win-win entrepreneurial concept: win for the airlines, win for passengers, win for the catalogers and win for SkyMall. What is amazing is that the wizard of SkyMall, Worsley, is only 44 years old.

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Denny Hatch Author's page

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.