SkyMall: The Ultimate Catalog Business Model

If I were writing a novel about a high-powered entrepreneur, strategic thinker and brilliant builder of a multi-million dollar business, I would not give the protagonist a background in accounting. Yet, this was the unlikely career path of Bob Worsley, founder and proprietor of SkyMall—the fascinating, ubiquitous catalog of catalogs you find in the seat pockets of the majority of American airplanes.