SkyMall: The Ultimate Catalog Business Model

Today, SkyMall is a virtual catalog of catalogs, sometimes 200-plus pages filled with merchandise from major players, such as The Sharper Image, Frontgate, Improvements, Successories, Lillian Vernon, Lilly’s Kids, L.L. Bean, Orvis, Reliable Home Office, Balducci’s and Plow & Hearth. It also has introduced travelers to lesser-known catalogs, such as Langenbach, T. Shipley, The American Historic Society and InteliHealth Healthy Home.