How Sizing Technology Can Bring Online Apparel Returns Down to Zero

Designer jean retailer Sojeans has a great strategy for helping online shoppers find their perfect size. Jeans are one of the most notoriously difficult items of clothing to buy, even when you're in-store to try them on. Sojeans addresses this challenge with a fitting app called Soselect that requires just five clicks to find jeans that fit. The first two steps ask for information about your height and weight; the next three steps inquire about about your body type, behind and thighs. Shoppers can get even more nuanced by entering the type of shoes they plan to wear with the jeans. Once this information is entered, Soselect suggests different jeans based on an “affinity” rating that ranges from 1 percent to 99 percent. Oh, and returns are free if made within 30 days, so customers
have a chance to try their jeans on before they buy.