How Sizing Technology Can Bring Online Apparel Returns Down to Zero

Here are some great examples of online retailers leveraging sizing apps to keep their return rates down.

Fit is Everything
Leading online fashion retailer ASOS sells over 60,000 products and offers a hassle-free returns policy with free shipping worldwide and free returns with no restocking fees. More importantly, ASOS integrated a fitting application called Virtusize that helps shoppers find clothes with the right fit. Virtusize works across a wide range of online retailers, enabling shoppers to compare the fit of a garment from a store they're currently shopping in with a garment they previously purchased from another retailer. Virtusize has helped ASOS reduce its return rate by an impressive 50 percent. Furthermore, the app has helped improve customer loyalty and retention as well, because shoppers feel more satisfied when they receive clothing that fits properly.