How Sizing Technology Can Bring Online Apparel Returns Down to Zero

However, online retail is a different beast than brick-and-mortar, especially when it comes to apparel. Online shoppers are unable to try on items, figure out the right size, touch and feel the product, and only have a limited ability to see intricate details. Sizing and fit top the list of reasons why consumers make returns. By integrating tools to help shoppers make smarter fit decisions, online retailers can dramatically reduce their return rates.