Six Transitional Print Catalogs Tips for a Digital Age
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Joe Keenan
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5. Partner with your full service printer. Many digital prepress technologies can be discussed and implemented with the help of your printing partner. In many cases it’s inefficient and costly to try and develop these prepress technologies on your own.
6. Keep an eye on ROI. Seek more efficient processes from premedia and printing partners to maximize your return on investment. It does no good to cut costs by 75 percent, only to have your ROI sink to zero.
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- Companies:
- Transcontinental Printing
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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