Merchandising: Don’t Be Boring

While most of these customers also make heavy use of technology, they’re avid explorers in the new frontier of old fashioned paper, Leveen says. Some customers write blogs and network with others online to share ideas, photos, complaints and reviews. “People on our staff have been listening and responding to some of the innovators out there, and asking if we can give them more ingredients to experiment with and if they would give us feedback,” Leveen says. “We’re developing products now based on their feedback and advice.” As such, he soon plans to add the Circa PDA to the catalog.