Merchandising: Don’t Be Boring

3. Invite customers to help you merchandise. This is no time to be a “do-it-yourself” merchant. Your customers want to be involved; invite them to the collaborative process.

Sometimes customer collaboration can happen serendipitously. Steve Leveen, president of Levenger, a multichannel merchant of “tools for serious readers,” says his customers use the company’s products to create their own methods for note taking and organizing.