Merchandising: Don’t Be Boring

Laura Brady, general manager of food gift catalog Wolferman’s, says she’s made several changes to Wolferman’s catalog with CPA in mind. The company enlarged the size of its catalog, going from 40 pages at 7 inches by 10.5 inches to 44 pages at 8 inches by 10.5 inches. Wolferman’s also upgraded the quality of the photography and simplified the book’s layout.