Merchandising: Don’t Be Boring

Below are six timely merchandising strategies to focus you on delivering an inspired merchandising experience.

1. Break through your customers’ continuous partial attention (CPA). Customers not only are multitasking more these days, they also are multi-minding. With their attentions scattered in so many different directions, your brand is getting only a small piece (if any) of their mind share. In short, your products need to be memorable. Find and create gasp-worthy products.