Merchandising: Don’t Be Boring

Key Questions to Ask
● What are you doing as a merchant to break through your customers’ continuous partial attention? Don’t let your competitors win their mind share.
● What “gaps” and “scraps” are yours to do something gasp-worthy with in this new year?
● Are you involving your customers in your merchandise selection process?
● Are you unintentionally causing your customers stress over “too much” product selection?
● This year, how might you make your products more personal?
● What product strategies will you employ to win the battle for your customers’ market share?