Merchandising: Don’t Be Boring

Customers want to be stimulated, surprised, intrigued, involved, entertained and loved. “Just don’t bore them,” says Kevin Roberts, author of “The Lovemarks Effect: Winning in the Consumer Revolution” (powerHouse Books, 2006).

As you draw up merchandising plans for the new year, use these words as a lens to view all brand-enhancing merchandising strategies. You’ll be surprised to discover you usually have more work to do to be truly customer-centric.