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Shep Hyken
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2. Sell something that the competition doesn't. There's a small hardware store just down the street from a Home Depot. It's always busy. The reason is because it figured out what it can sell that Home Depot doesn't. What's more, Home Depot will actually refer business to it when it doesn't stock the item a shopper needs.
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- Companies:
- Costco
- Home Depot
- People:
- Lowe
Shep Hyken
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