Six Key Features of Web Sites that Work

Some companies even offer text-only versions of their sites for visitors cruising on low-power modems. For example, Diamond Comics offers a text-only version of its monthly catalog for quick cruising.

One more thing that can help your site load faster: Use a high-powered site host. “Your Web-hosting company should have at least a T1 connection,” says Peter Kent, author of “Internet Marketing and Promotions” (topfloor.com).