Six Key Features of Web Sites that Work

Audio/video applications such as Real Networks’ Helix Producer ($399; www.realnetworks.com) and Microsoft Windows Media (free for Windows users) are being used by corporate personnel to broadcast quarterly meetings, new product introductions and the like.

And 3-D software like Apple’s Quicktime VR ($338; www.apple.com/quicktime) and hardware/software solutions from IPIX (starting at $595; www.ipix.com) are used to create product- and service-related “walk-throughs,” “fly-throughs” and other virtual-reality experiences that can help sell.