Six Key Features of Web Sites that Work

For example, Lands’ End (www.landsend.com) enables firms interested in its affiliate marketing program to sign up right from the site. Plus customers looking to track orders don’t have to go far: There’s a link to shipment tracking from the Lands’ End home page.

Enlightened Use of Multimedia

Now that the gee-whiz novelty of applications such as audio, video and 3-D via the Web has run its course, Web pioneers are finding ways to leverage these advanced technologies with finesse.