Six Key Features of Web Sites That Work (1066 words)

Web designers recommend that every commercial site include the following six key features.

1. Instant Communication of Purpose

If you're serious about doing business on the Web, you want your pages to serve up fast and clear. That means instantly communicating what you're about, and what you can do for site visitors. And it means forgetting about showy splash-page introductions or elaborate animated introductions that take forever to download.