Six Key Features of Web Sites That Work (1066 words)
Usability Rules
"The Web is the ultimate customer-empowering environment. Whoever clicks the mouse gets to decide everything," says Jakob Nielson, a principal in the Nielsen Norman Group (www.nngroup.com), a Web design consultancy. "It's so easy for customers to just go elsewhere; all the competitors in the world are but a mouse click away."
- Companies:
- AOL
- LivePerson
- Microsoft Corp.
- Office Depot
- Places:
- Thousand Oaks, CA
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