Six Key Features of Web Sites That Work (1066 words)

By Joe Dysart

Seasoned etailers realize a Web site is more than just a "billboard in cyberspace." They know the best sites create inviting, easy-to-use environments. Indeed, they're interactive tools where prospects and customers can learn about a company and buy products.

To be sure, a Web site is not a technological homage to yourself, your company or a Web designer. That said, however, showy, forever-to-download sites that are cool but little more than impediments to e-commerce are all too common on the Web. Indeed, the Webscape is littered with them. This article will explore how to avoid adding yours to the heap of Web junk.