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Liz Kislik
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First, the rep gives the customer information about a specific product including the price and a benefit or feature. Example: “Ms. Jones, did you see the gadget on page 47? It’s selling for only $15, and it would make the widget you bought much more adaptable.”
Next, the rep presents the call to action. Example: “Would you like me to add one to your order?”
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Liz Kislik
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