Sitting Pretty

Meanwhile, other media that Sure Fit has tested haven't performed as well. "We tried a couple of card packs with no success. And we tested newspaper advertising, with so-so results."

That doesn't mean Toscanini won't explore other avenues in the future. In fact, last month it made its first foray into prospecting via list rentals. The first test mailing dropped Aug. 4 and was targeted to upscale home furnishings catalog buyers.