Site Search, SEO and E-Mail Rule for Online Marketers

* 40 percent cited social media tools, such as blogs, podcasts and user-generated content, as increasing in popularity;

* 87 percent of the respondents currently use site search, SEO and e-mail marketing strategies;

* 93 percent believe the effectiveness of SEO will increase over the next three years, and 82 percent feel site search will do likewise; and