Simplifying the Complex Process of Data Integration, Part 4

Product returns often are penalties of poor product information. This is significant because returns are costly — not only are they paid for by the retailer, but they also trap a lot of inventory. That's inventory not making any money for the retailer, Rodrigue said.

Sears Canada has a flash messaging-type system that's sent when the company is seeing a high return rate or a number of customers complaining about a product. It takes the information from product reviews and questions and answers that are asked on the site and brings that data back to its on-boarding team to incorporate very quick, agile changes to product data going forward.