Simplifying the Complex Process of Data Integration, Part 4

1. a wrong shipping estimation on your e-commerce website caused by incorrect packing information leading to either lost sales or increased costs; and
2. increased automation in the physical supply chain raising the impact and cost of bad product packaging information.

“Why worry about your product information supply chain," Rodrigue asked. "It's not about winning customers on the back end, [because] this is where you lose your customers. If a customer returns a product because the information isn't correct, it's not shipped correctly, or you charged too much or too little for freight, this is where your business can really bleed.”