Simplifying the Complex Process of Data Integration, Part 3
By
Joe Keenan
and All About Roi
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- warranties: follow up with sales or upgrades for end-of-life products (e.g., change your water filter every six months);
- documentation: customer self-serviced downloads for manuals, product guides and installation materials; and
- consumables and accessories: additional sales through customer service.
Check back in the Oct. 13 issue of The ROI Report for the fourth and final part of this series, where steps four and five of Rodrigue's five critical steps to data integration will be revealed.
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- Companies:
- Palm Beach Jewelry
- Sears Canada
- People:
- Simon Rodrigue
- Timothy Holody
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
All About Roi
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