Simplifying the Complex Process of Data Integration, Part 3

3. Build a 360-degree view of products for your customers. How are you leveraging your data to make it the best experience possible for your customers, Rodrigue asked. One key to this is guided or search-based navigation, where consumers choose how they want to browse products on your website. Allow consumers to search on the dimensions they want, he said. Some of Rodrigue's best practices for doing this include the following: