Simplifying the Complex Process of Data Integration

While it's nice to know that the company sold 10 of a particular bracelet last week, Holody said, he questioned how PalmBeach Jewelry would measure this when it has to manage 8,000 items and 35,000 SKUs. So the marketer analyzed its data and determined the KPIs that are vital and worth tracking vs. what's nice to have but not essential. These 14 KPIs are reported on a regular basis to the key decision makers in the organization. Marketing decisions are then made based on these reports.