Simple Marketing Strategies that Work

1. Use your catalog hot spots to their full advantage. FIll those spaces with the best products. Don't waste it.

2. Create a promotional plan tailored to drive response, reactivation or conversion, depending on your specific goal.

3. Use customized inkjet messages on the back cover to increase response rate and AOV. People love to see their own names.

—Michelle Farabaugh, partner, LENSER