Case Study: Signature Styles Boosts its Online Revenues Via Sales on Amazon

A significant factor in Mercent's attractiveness to Signature Styles was its familiarity with Amazon's product categories. Mercent, after all, came out of Amazon.com, says Mercent's Chairman and CEO Eric Best.

"Mercent integrates its platform through a custom integration directly with the e-commerce tool set upon which Signature Styles operates its various storefronts," Best says. "That custom integration takes all the product marketing information — parent SKU title; description; price point; size and color information. The more information you get in front of the consumer, the more likely they'll make an informed purchase."